Cheltenham Festival March 2013 | Paddy Power Lucky Pants
Paddy Power and their pair of giant lucky
green briefs left spectators speechless. They sure know how to add a bit of fun
and mischief to the Cheltenham festival.
The large pair of lucky underwear
was afloat for a couple minutes before being put down. The Cheltenham Festival
organisers demanded Paddy Power to deflate their giant green pants shaped hot
air balloon.
The lucky underwear was clearly a crowd pleaser and didn’t
intervene with races or the spectators. The Air balloon was designed to give
fans an opportunity to watch the race from above, giving them the best seats in
the house.
The blimp is 63 foot high and 60 foot
wide, clearly visible to the crowd at Cheltenham. The float is made from more than 3,600 square foot of material. The lucky underwear has a huge waistband of
2,260 inches. It took six months to construct and make the
giant underwear airworthy. The blimp was
used in Cheltenham to promote the Paddy Power brand.
But this was not the only time we heard from Paddy Powers
lucky green pants.
After scoring a goal for Denmark in the Euros 2012 he
celebrated by flashing a pair of Paddy Power underwear. In front of thousands
of supporters revealing his pair Paddy Power branded underwear. This caught
wind very fast making Nicklas Bendtner pair of underwear a popular topic on
twitter. Twitter is now a vocal point for any event that makes headlines.
People are able to express their opinions online. If a well-known celebrity
makes a mistake it will usually be discussed online. Technology and social
networking has made celebrity life less private.
The Euros is a multinational football event, and it is
watched by thousands of supporters. Nicklas Bendtner celebrated in front of the
cameras after scoring a goal against Portugal. Denmark ended up losing 2-3 to Portugal.
The match didn’t make headlines because of how well Portugal played, but
instead the topic of discussion was about Nicklas Bendtner revealing his Paddy
Power boxers.
Nicklas Bendtner claims that he didn’t know that he was
breaching any rules and he just happened to be wearing his “lucky boxers” at
the time, claiming that he’s been wearing the Paddy Power branded underwear for
a while.
The stunt was a breach
of UEFA rules when it came to ambush marketing, and he did upset his bosses,
since Denmark football association is sponsored by Ladbrokes who are Paddy
Powers rivals.
David Bendtner was fined £80,000, lucky for him the generous
people at Paddy Power decided to pay his fine, as they claimed it was what the
fans want. Messages via social media suggested they should pay the fine. Paddy
Power couldn’t be any happier, as this has become a popular topic on twitter.
Paddy Power was able to promote their brand to a wider audience thanks to
Nicklas Bendtner.
Link to the twitter topic https://twitter.com/search?q=paddy%20power%20underwear&src=typd
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