The world of Youtube is very
weird but wonderful, the only place where you can find all the crazy animal
videos, jackass remakes and Chris Crocker crying over Britney Spears. However,
when you are introduce to a moon walking pony dancing along to a Fleetwood Mac
soundtrack, its comedic indication has become more irritating than humorous.
Internet sensations involving animals has become overrated and overplayed, but
here we are with ANOTHER viral video containing a pony.
Brought to you by 3 Monkey’s
Communications the pony called Socks has become an international sensation. Introduced
in a campaign for the Three network, Socks is the flavour of the month on
social networking sites. With 6,218,478 Youtube views (as of 16/4/13) and his
(assuming it’s a boy) own personal twitter account with 3,114 followers. Socks
has become a celebrity in his own right, but have we lost the point already? As
a current promoted trend on twitter to increase the Three networks status, the
video has certainly gained many fans attention, but has it achieved it’s
campaigns targets?
In PR campaigns, communication
is key and the World Wide Web is the fastest way to do it, the Three viral
video became March’s big trend on twitter, not only nationally but also
internationally. This can be seen in some of the tweets shown below.
The Today
Show – In America
Capital
FM Breakfast – In the UK
Social media has become apart
of daily life and interaction using apps such as ponymixer.com only make the
campaign even more enjoyable to potential customers. Making your own pony
advert not only increases the awareness of the three networks, but it is also
extremely funny!
Here I have created my own pony
called Rocks and the link below shows you my creation using ponymixer.com.
Yet, in
a world of social media everything and everyone is vulnerable to new takes on
videos, including parodies. Three’s timing could not be any better or worse for
their campaign when news broke of the horse meat scandal. Poor socks has become
the next victim in the video below being shown below. Whereas many are still
experiencing churned stomachs by the thought of eating horse, some creative
bodies took the opportunity to amuse the situation by having Socks moon walk
into a Findus factory. Good press or bad press, all the videos involving the
moon walking pony are comedy gold. And more importantly even though it’s
difficult to know if Three had any increase in sales or customer base, but the
3 Monkey's communications and the Three networks PR campaign has reached a global audience. And that is just the
beginning of Three’s campaign and Socks road to stardom!
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